/ViewerPreferences 7 0 R 384 0 obj 396 0 obj 388 0 obj >> /K 7 >> /P 654 0 R /K 70 >> /S /Normal This study aims to integrate a research scholarship of customer relationship management (CRM) practices and CRM technology as an interplay with CRM Quality and investigate the overall effect on CRM loyalty through the literary lens of commitment-trust theory. /K 14 0 R /P 656 0 R >> /S /Normal endobj 85 0 obj /C /bibliography /C /Normal >> /A 833 0 R /S /Heading#201#2CHeading#201#20Char /WritingMode /LrTb Trust and commitment are central to the relational mediators model of relationship marketing. /Pg 28 0 R /TT0 468 0 R /Pg 27 0 R /P 961 0 R >> << /S /URI /StructParents 7 /C /Normal /Kids [11 0 R 12 0 R] << /C /affiliation /P 882 0 R >> /S /Normal 402 0 obj << >> endobj /C /bibliography This entry reviews some of these theories and typologies, emphasizing their points of similarity and their differences, /S /Normal endobj /K 61 << /K 30 /P 14 0 R /Count 1 /P 14 0 R endobj /K 9 >> << endobj /Pg 28 0 R >> /Pg 21 0 R >> /Pg 27 0 R << /K 28 /Pg 27 0 R /CropBox [0 0 612 792] /S /Normal /S /Normal /A 984 0 R >> >> /K [119 820 0 R] To browse Academia.edu and the wider internet faster and more securely, please take a few seconds toupgrade your browser. /A 849 0 R /MC0 472 0 R 0pQ3$m7A!"n0a"P6>[mBK`F-`+?X j{U9b#X`3t1X|fbe"$ 2Q&g':OFWoD\H eibn";; 57 0 obj >> 19 0 obj 44 0 obj /Creator (Acrobat PDFMaker 6.0 for Word) endobj endobj /P 14 0 R >> /MediaBox [0 0 612 792] /A 897 0 R /S /Normal 379 0 obj >> /A 487 0 R /P 14 0 R /K 23 /K 19 The Commitment-Trust Theory of Relationship Marketing R. Morgan, S. Hunt Business 1994 Relationship marketingestablishing, developing, and maintaining successful relational exchangesconstitutes a major shift in marketing theory and practice. /TT3 470 0 R /WritingMode /LrTb endobj /TT1 469 0 R T9j88F;T ;P\Jprs1b eB3@@(85a;P#=KPu|$Pf9.& F\C ! K*2c^vYf +DL/'Rtw,z?U_3IrOv;Z;)W=uZHZM-N?KgQ&hXB3~1h/ endobj 15 0 obj /K 10 /Pg 28 0 R /K 66 421 0 R 422 0 R 423 0 R 424 0 R 425 0 R 426 0 R 427 0 R 428 0 R 88 0 R 89 0 R] endobj endobj >> /S /Normal /RoleMap 16 0 R /C /Normal /A 798 0 R /EndIndent 0.0 (1994). endobj >> 369 0 obj /A 696 0 R Results also illustrate that gender exerts a significant moderating role on front-desk staff service quality, students' affective commitment, and word-of-mouth. /Length 4014 /C /Normal /P 208 0 R /A 778 0 R /A 538 0 R 141 0 obj 99 0 obj /Properties << /K 1 /P 14 0 R 30 0 obj << /TT2 470 0 R << /A 672 0 R endobj << /C /Normal << /StructParents 0 endobj /K 10 >> /P 793 0 R 196 0 obj << /Pg 27 0 R /S /Normal /A 520 0 R << /EndIndent 0.0 /C /author << Design/methodology/approach 435 0 obj /A << 20 0 obj /S /bibliography /Type /Page /S /Normal Sorry, preview is currently unavailable. << 247 0 obj /P 14 0 R /S /Body#20Text /P 977 0 R >> /P 992 0 R /Heading#201#2CHeading#201#20Char /P /A 855 0 R >> /S /Normal endobj /S /Normal << >> /K 0 /A 706 0 R /Pg 27 0 R /C /bibliography endobj /C /Normal endobj /P 910 0 R >> 368 0 obj 167 0 obj /A 968 0 R /P 14 0 R /S /Heading#201#2CHeading#201#20Char /InlineShape /Figure /Hyperlink /Span >> /C /Normal 130 0 obj /P 815 0 R /Type /Action /Pg 27 0 R /Dest [17 0 R /XYZ 0 556 0] 175 0 obj << /S /Normal /S /Normal 324 0 obj /Pg 27 0 R >> << >> /S /Normal << /S /Normal << /Pg 28 0 R 270 0 obj /C /Normal /S /Normal /S /Normal /C /Normal Sorry, preview is currently unavailable. /A 536 0 R /Pg 27 0 R /A 664 0 R endobj /Pg 25 0 R /K 76 /A 949 0 R >> /Pg 27 0 R /P 773 0 R >> /Subtype /Link /StartIndent 0.0 /A 837 0 R /K 4 /S /Normal /C /Normal endobj /P 606 0 R endobj << /S /Normal /A 986 0 R >> 181 0 R 182 0 R 183 0 R 184 0 R 185 0 R 186 0 R 187 0 R 188 0 R 189 0 R 190 0 R Ethics occupies predominant place in the management of the company, view it role in the development of ethical behavior of employees. /P 14 0 R /CropBox [0 0 612 792] /P 14 0 R /A 661 0 R /A 591 0 R /A 529 0 R /K 45 endobj >> /K 7 /Pg 27 0 R /S /Normal /S /Normal Role of electronic trust in online retailing: A re - Emerald >> /P 14 0 R /CS0 [/ICCBased 466 0 R] /C /Normal endobj /K 82 endobj >> /S /Normal /K 89 >> /Outlines 4 0 R << /TextAlign /Center /A << endobj endobj endobj /C /Normal /Pg 27 0 R /P 828 0 R uCh&KKUK_UK%z,}}AR_U]"c9kkDStfIR%7a /S /Normal endobj >> >> 140 0 obj /Parent 11 0 R Integrating the Commitment-Trust Theory to Gauge Customers Loyalty in >> endobj << endobj >> endobj /S /Normal /C /Normal /Pg 27 0 R /C /Normal /URI (http://scholarworks.lib.csusb.edu/ciima/vol3/iss1/4?utm_source=scholarworks.lib.csusb.edu%2Fciima%2Fvol3%2Fiss1%2F4&utm_medium=PDF&utm_campaign=PDFCoverPages) /A 641 0 R /P 584 0 R /C /Normal >> /C /Normal /SpaceAfter 6.0 /A 556 0 R >> /A 951 0 R /A 970 0 R /S /Normal << /Pg 26 0 R >> /P 946 0 R endobj /First 9 0 R << /P 721 0 R /A 966 0 R /C /Normal 49 0 obj <> endobj 60 0 obj <>stream endobj /C /Normal endobj stream /A 649 0 R /A 709 0 R /S /Normal << >> /SpaceAfter 0.0 /Pg 27 0 R /Pg 28 0 R 131 0 R 132 0 R 133 0 R 134 0 R 135 0 R 136 0 R 137 0 R 138 0 R 139 0 R 140 0 R /Resources << 372 0 obj /S /Normal 58, No. /P 735 0 R /C /Normal METHODS /Rect [131.988 617.094 162.744 629.106] /A 600 0 R >> /Type /Page /Pg 27 0 R << /K 20 /A 623 0 R /P 896 0 R /Pg 31 0 R 138 0 obj 403 0 obj /Pg 27 0 R /S /Normal >> 160 0 obj /TT3 471 0 R /Pg 28 0 R /K 117 /C /bibliography /S /Normal /A 885 0 R /Resources << /S /Normal /F3 450 0 R endobj /Pg 27 0 R >> /K 43 endobj << >> /P 979 0 R /A 978 0 R /A 786 0 R /Border [0 0 0] /K 18 /ColorSpace << 165 0 obj Prince 9.0 rev 5 (www.princexml.com) /C /Normal /Pg 27 0 R 419 0 obj /K 50 /A 543 0 R endobj << /P 803 0 R /A 549 0 R << 238 0 obj endobj /S /Normal << << >> << endobj << /P 677 0 R /P 14 0 R /Pg 27 0 R /A 545 0 R 2011-04-06T23:11:49+01:00 /S /Heading#201#2CHeading#201#20Char /P 658 0 R /A 513 0 R /K 41 /Pg 30 0 R /P 743 0 R /A 594 0 R 286 0 obj << 289 0 obj /TT0 468 0 R Commitment and Trust in RM | PDF | Marketing | Brand - Scribd >> 418 0 obj /Usage << /P 14 0 R 9T ad0(`9B""#M2e /C /Normal /K 12 /S /Normal /C /Normal Academia.edu no longer supports Internet Explorer. /A 509 0 R endobj /C /Normal /S /Normal /P 908 0 R /C /Normal /S /bibliography >> 183 0 obj /S /Normal /P 14 0 R >> 212 0 obj PDF The Impact of Satisfaction, Trust, and Relationship Value on Commitmen /A 903 0 R endobj /Pg 21 0 R 380 0 obj /Title (The Effects of Relationship Commitment and Trust on Business to Consumer Electronic Commerce - The Case of Taiwan) >> 251 0 obj >> /A 495 0 R /K 10 /S /Normal /Pg 30 0 R 125 0 obj (PDF) Relationship Marketing and Customer Satisfaction: A Conceptual /Properties << /P 14 0 R >> /Resources << /Pg 27 0 R >> endobj /Pg 27 0 R /P 618 0 R endobj 387 0 obj /C /Normal /P 727 0 R 278 0 obj >> /P 767 0 R /C /Normal << /Pg 27 0 R /C /Normal /A 570 0 R /K [12 592 0 R] /C /Normal /StartIndent 0.0 >> /Pg 26 0 R /A 831 0 R /P 711 0 R << /Pg 27 0 R >> /K 68 /C /Normal endobj /C /Normal >> >> /Last 10 0 R /C /bibliography /S /Normal >> /Contents 477 0 R 426 0 obj /A 704 0 R /Pg 28 0 R /P 601 0 R /C /Normal /Type /Pages /Pg 28 0 R /P 14 0 R >> /A 558 0 R /TextAlign /Center << /S /bibliography >> /ColorSpace << /A 989 0 R << 110 0 obj S` us` gjemrnatgmj t`ofjmimcy ajh tmmis tm gjor`as` prmhuotgvgty ajh eaogigtat` j`w emrns me sofmiarsfgp. /K 9 << >> /Pg 27 0 R 37 0 obj /K 13 /S /Normal /K 12 /Pg 28 0 R /S /Normal /Pg 28 0 R 164 0 obj /S /Normal /A 899 0 R /Pg 30 0 R /C /Normal /K 60 >> zUR!%N> u-5]aKPFk(}ai%{+L"7+,\&aIEOK iAQBI$j#G#(rl_Lhf9dvlCB b~+;BA/4M 4O9UM:B-[`Z1{RCRC%u48DtcO_DtJ:=I=Pn$J0xB2~P[K6uzai; JW&>B>IG_z}dn;U$1x_.\d_qr~uN98_\_U}|/(}WkVo]x#U>4_$ endobj /A 488 0 R endobj >> /S /Normal >> /S /Normal 150 0 obj /A 514 0 R /A 569 0 R << << /MC0 472 0 R /P 14 0 R 217 0 obj /Subtype /Link /A 857 0 R /C /Normal /P 785 0 R << /ColorSpace << /A 519 0 R endobj endobj 312 0 obj /SpaceBefore 0.0 /K 107 /S /Normal /S /Body#20Text#20Indent << endobj /S /Normal /K 106 endobj /C /bibliography /S /Normal endobj /C /Normal << /Type /Page View PDF; Download full issue; Procedia - Social and Behavioral Sciences . /DropCap /Figure endobj endobj 350 0 obj /K 52 /S /Superscript /Pg 28 0 R /S /Normal 106 0 R 107 0 R 108 0 R 109 0 R 110 0 R 111 0 R 112 0 R 113 0 R 114 0 R 115 0 R] /P 14 0 R >> /Name (HeaderFooter) /K 65 /P 817 0 R /S /Normal endobj /P 14 0 R /Pg 22 0 R /S /Normal 105 0 obj In our definition we described customer commitment as the intention of a customer tomaintain a long-term relationship with a supplier. << /P 731 0 R /K 20 /A 631 0 R We examined the trust-commitment relationship with data from two additional studies: (1) a meta-analysis of marketing channel relationships and (2) a longitudinal study of retailer-supplier relationships. << /Pg 27 0 R << /C /Normal endobj >> /Strikeout /Span endobj /C /Normal endobj 1 [54 0 R 55 0 R 56 0 R 57 0 R 58 0 R 59 0 R] /S /Normal /StartIndent 0.0 59 0 obj /P 14 0 R << /Pg 28 0 R << endobj 97 0 obj >> endobj /A 937 0 R >> /P 741 0 R /K 22 endobj /A 921 0 R /S /Normal 173 0 obj /Pg 27 0 R >> 411 0 obj >> endobj /Subtype /Link << << /S /Normal 302 0 obj 8 [90 0 R 91 0 R 92 0 R 93 0 R 94 0 R 95 0 R] /P 14 0 R /P 662 0 R /S /Normal 295 0 obj /A 527 0 R /TT0 468 0 R /P 14 0 R /TextAlign /Justify 68 0 obj /A 583 0 R /C /Normal /P 14 0 R 385 0 obj /S /Normal The Commitment-Trust Theory of Relationship Marketing R. Morgan, S. Hunt Business 1994 Relationship marketingestablishing, developing, and maintaining successful relational exchangesconstitutes a major shift in marketing theory and practice. /S /Normal /A 867 0 R >> 373 0 obj /P 14 0 R << /S /Normal /C /Normal /C /Normal /Pg 27 0 R << << endobj /Contents 484 0 R endobj /Pg 27 0 R >> 20 I Journal of Marketing, July 1994 driven, are ''held together and coordinated by market driven focal organizations" by means of "norms of sharing and commitment based on trust.'' These global dynamics have resulted in the somewhat paradoxical nature of relation-ship marketing: To be an effective competitor (in the global economy) requires one to be a trusted cooperator (in some network). The commitment-trust theory draws its concept from the political economy theory. /CropBox [0 0 612 792] /Pg 27 0 R /C /Normal >> /GS0 467 0 R /S /Normal << /S /Normal >> << /K 27 Commitment and trust were modeled as key mediating variables (KMV) in successful RM, and the KMV model was tested among 204 automobile tire retailers. /P 14 0 R /C /Normal /S /Normal /A 598 0 R endobj >> << /K 123 /A 758 0 R /P 14 0 R [Pdf] Commitment As a Mediator of The Relationship Between Trust and /S /Normal >> /Contents 474 0 R endobj /A 904 0 R /Pg 28 0 R << /CS0 [/ICCBased 466 0 R] >> >> /P 14 0 R >> /P 14 0 R To learn more, view ourPrivacy Policy. /ProcSet [/PDF /Text] << 115 0 obj /P 14 0 R << /Pg 27 0 R << %PDF-1.4 % 64 0 R 65 0 R] /P 634 0 R /C /Normal << 315 0 obj /K 14 /A 574 0 R /K 64 /Pg 27 0 R >> endobj endobj endobj /P 874 0 R >> /Pg 24 0 R /Pg 27 0 R endobj /P 787 0 R >> >> << 69 0 obj /P 983 0 R /C /Normal 2015-04-21T17:49:32-07:00 /P 14 0 R >> /K 5 << /A 770 0 R /A 823 0 R /A 760 0 R << 178 0 obj endobj Using 62 field interviews from participants at different levels of each organization, the paper develops a model of buyer-seller problem solving based on interpersonal relationship literature. /StartIndent 0.0 /S /Normal /P 914 0 R /Type /Action 370 0 obj /P 590 0 R /A 512 0 R /C /Heading#201#2CHeading#201#20Char >> 231 0 obj /P 723 0 R /S /bibliography the inluence of relationship marketing on customer satisfaction using Nigeria as an example. /P 14 0 R /Properties << /S /Normal /A 637 0 R >> endobj /Rect [0.0 763.81604 612.0 792.0] /S /Normal uuid:926ceffa-06aa-4082-9306-8a3a6027a5a8 << /TT1 469 0 R /Pg 31 0 R /K 1 << 276 0 obj >> /GS0 467 0 R << /bibliography 40 0 R /TextAlign /Center 74 0 obj /S /Normal 436 0 obj << endobj /S /Normal /C /Normal >> 427 0 obj /MediaBox [0 0 612 792] /S /Normal /S /Normal /P 14 0 R /SubType /HF >> /TT0 468 0 R >> >> /S /Normal << /MC0 472 0 R endobj /C /Normal /Parent 11 0 R >> uuid:07a37c29-9fd9-11b2-0a00-a0f3c1b7ff7f /K 8 /K 18 /TT0 468 0 R /K 53 >> /Pg 31 0 R /P 14 0 R /O /Layout /A 20 0 R /S /Normal /Pg 23 0 R /A 516 0 R /TT2 470 0 R /WritingMode /LrTb 223 0 obj /Pg 25 0 R /C /Normal << 267 0 obj A number of commitment theories and typologies have been offered by social and behavioral scientists over the past several decades. >> /P 876 0 R endobj endobj /GS0 467 0 R /P 14 0 R /C /Normal 304 0 obj /S /Normal << >> /S /Normal endobj << << The Commitment-Trust Theory of Relationship Marketing - Academia.edu /Pg 25 0 R /P 775 0 R << >> >> /A 577 0 R /P 14 0 R /P 807 0 R 187 0 obj << /S /Normal >> /TOFI /TOCI /K 4 132 0 obj << >> /A 821 0 R /S /Normal >> << /A 995 0 R /A 841 0 R /P 14 0 R /P 14 0 R endobj /P 751 0 R /S /Normal /TT1 469 0 R 176 0 obj /C [0.718 0.329 0.0] /Type /Page << << 16 0 obj /SpaceAfter 18.0 /Pg 30 0 R the ladder of stakeholder loyalty), and describing the various relational factors (i.e. /S /Normal /ProcSet [/PDF /Text] >> /Pg 27 0 R /Pg 28 0 R /S /URI /Heading#201#20Char#20Char /Span /S /URI /Pg 28 0 R /S /Normal /C /Normal >> /K 6 To learn more, view ourPrivacy Policy. /SpaceAfter 12.0 /K 6 /C /Normal /A 525 0 R /S /Normal << >> /P 14 0 R endobj /P 14 0 R 76 0 obj 2015-04-21T17:49:32-07:00 << /P 14 0 R /P 14 0 R /Resources << >> endobj /K 5 /K 74 << /C /Normal >> 142 0 obj /Pg 27 0 R /S /Normal /P 14 0 R 208 0 obj /C /Normal 51 0 R 52 0 R 53 0 R] /Pg 28 0 R 340 0 obj 163 0 obj 10 11 12 13 14 15 16 17 18 19 strat`cgsts put gt (Li``k` ajh, eiat-mut, pr`hatmry omnp`tgtgmj ar` mv`r. Gj piao` me pr`ha-, tgmj, najy nuitgjatgmjai omnpajg`s ar` i`arjgjc tfat, nust omiialmrat` tm omnp`t`." /ParentTree 15 0 R /C /Normal >> >> /S /Normal
