We dont have to decide between Reeses Pieces or Reeses Peanut Butter Cups any more. This site uses cookies to provide you with a great user experience. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. We're not sorry we're better than any other candy We doubled down on this new attitude, partnering with Will Arnett as our voice of the brand. Fast Company & Inc 2023 Mansueto Ventures, LLC, Reeses doesnt care what you think about its thin peanut butter cups. But Hersheys and sibling Hersheys Company brand Reeses will both be getting plenty more exposure over the next several weeks The boost measured by YouGov is linked to Reeses latest incarnation of the #NotSorrymarketing campaign, which launched in June, with the 29% in ad awareness representing a 10-point increase since June 1, according to MediaPostciting YouGov. one. What is Reese's slogan? Optimize TV Ad Spend With Q1 2023 Insights. An unapologetic, persuasive, devil-on-your-shoulder not-so-subtly pushing you to stop doing whatever youre doing and go get a Reeses. This is sensible, but for years Reese had been effectively tempting us through the timeless art of seduction, why change?The website Market Dive has their now reason for the gear shift, claiming Reeses current slogan is a response to Mars 2015 slogan for Milky Way, Sorry, I Was Eating a Milky Way. The Halloween season is a highly competitive time for candy brands, as they attempt to lure consumers and drive sales ahead of trick-or-treating. which originally debuted in 2012. Last year, 14% of consumers said the same. They are perfect, popular, endearing, and plainly the best, who would suspect them for anything? Maybe one day well make a cup that is made with soy or something, but for now, WERE NOT SORRY, which was then shortened to, not sorry. 2017 GMC Acadia TV Spot, 'The Next Generation of SUV Has Arrived' Song by The Who [T2], Bank of America Merill EdgeTV Spot, 'Born to Invest' Song by Billy Joel, Teenage Mutant Ninja Turtles: Out of the Shadows, Reese's Creamy and Crunchy Peanut Butter Cups TV Spot, 'People Have to Choose', This site uses cookies to provide you with a great user experience. EXCLUSIVE: Nora Hannons House Fires Back! How do you make an ad so bad that it makes me NOT want to buy it???? For more information, please see our Reeses is a maverick and an insurgent against cancellations and will not abide by your tactics to tear them down when all they want to do is add a second of joy to your life through two great tastes that taste great together. Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. I do not know, but as my Evolutions professor once said people can never be 100% sure of who their father is and logically Reeses could be my dad so I am going to give him the benefit of the doubt. What the hell is it even supposed to mean?? Reese's Peanut Butter Lovers and Chocolate Lovers Cups TV Spot, 'They're Back'. Topics covered: business models, technology, partnerships, culture and high profile personnel changes. turn the lights off and keep them to yourself, instead of giving them out to trick-or-treaters. Reese's Big Cup With Pretzels TV Spot, 'Better Than Feathers'. Comparing these commercials to old westerns is unfair to the westerns. More recent versions have themes specifically relating to buying Reeses for Halloween, with one (below) suggesting that you can always The famous slogans, Two great tastes that taste great together and How do you eat a Reese's? New comments cannot be posted and votes cannot be cast. It would work in an old Clint Eastwood western. "I kinda like it. ), the company is fully embracing the underlying cheekiness of its #NotSorry ad campaign, and it remains adamantly unapologetic about the product. Topics covered: Campaigns, platform developments, apps, gaming, trends, and much more. Submissions should come only from actors, their parent/legal guardian or casting agency. REESE'S Milk Chocolate Snack Size Peanut Butter Cups, 13.75 oz, 25 count box. Before posting or commenting, please check the rules in the sidebar. Reese's Not Sorry Campaign How do you increase sales for the most sold candy in America? A landing page features videos and recipes. By using iSpot.tv, you accept our, Reese's Creamy and Crunchy Peanut Butter Cups TV Spot, 'People Have to Choose'. ), the company is fully embracing the. Optimize TV Ad Spend With Q1 2023 Insights. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. Reeses appears to be in a harrowingly similar situation and whether they are guilty or not I intend to get to the bottom of it. I check back every day to look for new content and it's usually good for at least half a chuckle.". Adding pieces to the cup, genius. The campaign, #NotSorry, tweaks the Sorry, I Was Eating a Milky Way campaign from competitor Mars, This isnt Like, really lean in to it. Whether it be adding a new ingredient to the innards of their already perfect chocolate and peanut butter concoction, accentuating the brash tones in the voice of their new spokesperson Will Arnett, or their new slogan, not sorry. And to make it even harder to resist, we used real products across all our communications. Now that we are all briefed on our candy bar advertisement history, allow me to reel back in the topic at hand, Reeses and why they refuse to apologize for an unknown crime. An unapologetic, persuasive, devil-on-your-shoulder not-so-subtly pushing you to stop doing whatever youre doing and go get a Reeses. Taking the underrated Take 5 bar and rebranding it with Reeses, geniuser. So its just cheeky "sorry we are delicious, not". 3 in Engagement Labs TotalSocial rankingof how food brands are doing in offline and online conversations, which is in line with Reeses ability to drive conversations around the brand. Guess theyre feeling sassy for coming up with a way to charge customers the same amount of money for less productunlesstheyre planning to charge 40% less. So we launched with a new tagline and mantra: "Not Sorry." An self-aware, acknowledgement that we're not sorry that we're about to make you want a Reese's. We're not sorry we know exactly what we're doing. Undoubtedly there were estranged individuals who took this idea too far and too literally and have done nothing but make their lifes mission to take down the father of all peanuts, well actually I guess that would be the Planters man. fully 29% percent of U.S. consumers 18 and older report having seen an ad for Reeses at some point during the past two weeks. Version. We created a new campaign and gave the brand a voice: Not Sorry. This is obviously a cry for help because later on in the movie another twist would have them not even be the murderer, the outbursting was due to some other unattended life trauma, but they take the wrap anyway because they felt it deserved. Something told us showing people real peanut butter and chocolate would be way more appetizing than CGI. Cookie Notice Until one day Reeses said enough. And the newest innovation, Reeses with pretzel bites, geniusest. Check out our FAQ Page. Halloween spending is expected to reach $9 billion this year, according to the National Retail Federation, representing the second-highest spend in the reports 14-year history. The most popular slogan is There's no wrong way to eat a Reese's. The current slogan is Not Sorry. Everywhere, pretty sure even in banks". Were not sorry. But I know Reeses, there has to be a good reason for them to deviate so acutely, so I did some digging and thinking. For more information, please see our Reddit and its partners use cookies and similar technologies to provide you with a better experience. It was big on Twitter back in 2010. The company recently ranked No. Eventually, the narrator concedes to stop, only to renege a second later, stating "Not sorry!" Published June 11, 2018 Advertiser Reese's Advertiser Profiles Facebook, Twitter, YouTube Products Reese's Peanut Butter Cups Tagline Sign up to track 121 nationally aired TV ad campaigns for Reese's, a Super Bowl advertiser. By using our website you agree to the use of cookies as described in our. The slogan alluding to the idea that when eating a Milky Way you are too distracted by its overwhelming flavors to perform a task or do your job. Were not sorry we know exactly what were doing. We, and our partners, use cookies to deliver our services. Forgot? New comments cannot be posted and votes cannot be cast. We are sick of backing down to these people who do nothing but complain, we can be sympathetic to the peanut allergy sufferers, but what about the outnumbering populous that lives for the candy cup? Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. They are the character in the murder mystery who it definitely cant be. Password In this way, Is James Earl Jones the spokesman for Arby's? Let Marketing Dive's free newsletter keep you informed, straight from your inbox. At the end of the ads, [] . No one was asking if they were sorry or what they werent sorry for, they just confessed. So we launched with a new tagline and mantra: Not Sorry. An self-aware, acknowledgement that were not sorry that were about to make you want a Reeses. Not sorry. Conversations around Reeses are also up this Halloween season, with 17% of consumers saying they had mentioned the brand in conversation over the past two weeks. Reeses is constantly adding treats to their classic cup, pieces, pretzels, cookies, caramel, its all over the place, is this a diversion? Celebrity fatigue was prevalent in a night overly reliant on famous faces doing goofy humor, while a handful of emotionally driven spots hit the mark. What a stupid slogan. "Not Sorry", in the age of public apologies, are words we seldom hear. With ad spending expected to take a hit in the fourth quarter, the streamer has a lot to prove, though its already attracted major names like AB InBev. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features NFL Sunday Ticket Press Copyright . Reeses is the greatest candy on the planet. The companys senior brand director also sent out a statement, reminding would-be eaters that you can have more than one. Reddit and its partners use cookies and similar technologies to provide you with a better experience. The step-father of all peanuts, Reeses. Especially that "Are you drooling?" and our By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. Beginning with the absence of peanuts on airplanes and peanut free lunch tables at schools, it did tug the loose thread of the notion if I cant have it nobody can. My MAGA cousin does this not sorry crap on Facebook all the time. Were not gonna stop. Is it a cry for help, or is it a cover up? Privacy Policy. also represents a 10-points increase in awareness since June 1. 1 on best-Halloween-candy lists, integrating ecommerce and in-store personalized experiences, This Halloween looks anything but spooky for Reeses, #NotSorry Campaign Paying Off For Reese's, Finding the sweet spot: Hershey balances e-commerce with traditional shopping, High stakes: Netflixs ad-supported tier arrives as marketers face uncertainty, Safe, lazy, boring: How Super Bowl LVII ads mostly fumbled, Popeyes celebrates New Orleans in first campaign by new AOR McKinney, FanDuel deepfakes young Charles Barkley into new spot, Dove pushes for legislation to protect kids self-esteem from social media, Pacsun turns to TikTok for livestream shopping, Connected car commerce in 2023: Three key must-know takeaways for visionary marketers, How to Meet Grocery Shoppers Where They Are, Pinterest Announces Third Party Ad Placement Partnerships, Beginning with Amazon, Adidas Targets Basketball, Soccer to Drive Post-Yeezy Rebound, Godfather of AI quits Google with regrets and fears about his lifes work, How to Start Prioritizing Connected Work in 2023, A Marriage of Data and Creative: Making Advertisements Personal, Unlocking Hyper-Personalization Using Data & AI, Hit Subscribe: How Creative Subscriptions Are Changing the Marketing Game, Level Up Your Marketing Campaigns with a Modern CDP on the Data Cloud, WPP CEO praises AI, GroupM success in positive Q1 results, Unleashing creativity with generative AI: The people-focused approach to revolutionize the design industry, Campaign Trail: DoorDash proves McDonalds food is iconic even in motion, Twenty-nine percent of U.S. consumers age 18 and older say they have seen an ad for Hershey brand Reeses over the past two weeks, compared to 20% who said the same a year ago, on October 8, 2017, and the brands ad awareness peak of 28% in early November last year, according to an analysis by. ET, Webinar If you're already a paid subscriber, please sign-in. | 2 p.m. Of course the food collided and supposedly Reeces Cups were born. The people of course are only met with the same copy and pasted response that tells them how sorry they are, yada yada, but were gonna continue to infinitely manufacture these. #NotSorry Campaign Paying Off For Reese's - 10/15/2018. Privacy Policy. In the past 30 days, Reese's has had 11,502 airings and earned an airing rank of #35 with a spend ranking of #57 as compared to all other advertisers. Furthermore, this feels like a misguided attempt at ripping off Snickers Youre Not You When Youre Hungry, which sees people doing something out of character, they have a bite of a Snickers, thus regaining their aptitude. Can someone seriously give me an explanation. Thats significantly higher than the 20% who It makes me so uncomfortable I can't even eat Reese's anymore without that ad playing in my head. Archived post. Were not sorry were better than any other candy We doubled down on this new attitude, partnering with Will Arnett as our voice of the brand. Jargon The Website // Jargon The Website uses fabricated names in all of its stories, except in cases where public figures are being satirized. It hires Will Arnett and starts shouting at the television and tells everyone they arent sorry. By using iSpot.tv, you accept our. Currently, Hard to count them without taking a bite. Topics covered: social media, mobile, advertising, marketing tech, content marketing, and more. Have questions about this ad or our catalog? AdWatch: Reeses / Not Sorry - Decisions Speaking Human 3.85K subscribers Subscribe 628 312K views 3 years ago We don't have to decide between Reese's Pieces or Reese's Peanut Butter. You're Not Alone, Says Stigma-Busting LifeStance Campaign, NYPD Offers Theft Prevention Tips To Kia, Hyundai Owners, Join Top Search and Performance Buyers in Charleston, Keep up-to-date with media, marketing and advertising news, Invitations to exclusive industry events and research. "The dribbling musings of a second rate wit.". Of course, one was eating chocolate and the other was eating peanut butter. Jargon The Website is not intended for readers under the age of 18. Reeses is the perfect criminal. #StopTheMadness pic.twitter.com/mR9cF1eAO4, Jan #madein???????? 2017 GMC Acadia TV Spot, 'The Next Generation . Featuring top industry speakers including: Will Critcher - Death By Coffee, Director, Acquisition, Marketing Automotive Awards(April 5, 2023, NYC), Creative Media Awards(February 2, 2023, NYC), Agency of the Year(January 25, 2023, NYC), MediaPost All Stars(January 25, 2023, NYC), Doggy Taste Tests: PetPlate's Revamped Food Passes Tough Criteria, Feeling Anxious? I own and sleep beside a plush Reese (not a commander cup, yikes [google at your own risk]). Literally just every ad for Reese's Not Sorry campign. Hader isn't the only star to voice the monocle-wearing legume, however; Robert Downey Jr. also lent his talents to the role back in 2010. Lets add a new bit of context into the world of Reeses a motivation for their current outlook and it begins with the peanut allergy. Reeses has released several TV commercials over the past few months, with Halloween-themed spots debuting recently. Several different Reeses #NotSorry TV spots, from Anomoly, have aired to date. As noted, I am no stranger to the brand and I only want what is best for them, but I cannot sit idly by while they tarnish their good, smooth, creamy, simple, name with their harsh and forceful new direction. HERSHEY, Pa., April 12, 2021 /PRNewswire/ -- It's nearly 100 Days from the long-awaited, much-anticipated Olympic Games Tokyo 2020 and the Reese's brand is proud to announce the Ultimate Team. That was 2018. Youre welcome.. Well here's the place to air your grievances! (@Chickenwench) November 2, 2018. Creative Marketing Director Dylan Ostrow who presumably worked on the uprising campaign in 2018 claims the new attitude is a purposeful diversion from their demure legacy. One of the first (if not the first) commercials for Reeces Cups was literally 2 people running into each other. Seth Rogen is believed to be the voice behind the Hersey's chocolates commercial, but not Reese's controversial Peanut Butter Cupcake flavour advertisement, which was banned from television. To me this does not display your candy bar in the best light and if an alcohol company were to employ this same strategy they would see sales plummet and would probably have to pay a fine. While fans across the internet balked at the attempted healthification of their junk food (like, who eats Reese's while monitoring their calories? If it were my job to dole out participation prizes I would end it there, but what we have here is a mess. Among Halloween shoppers, 95% are planning to purchase candy, spending $2.6 billion. How do you literally sell more Reese's when literally anyone with a mouth (that doesn't have a peanut allergy) already eats Reese's? With every ad Reeses makes they are taking a stand against the complainers and their fellow corporations like Pepsi who acts as if the missing ingredient to world peace is Kendall Jenner and carbonated sugar juice. Reeses is done pretending, they say if you dont like it you can leave and I find it to be quite refreshing. 1 on best-Halloween-candy lists, a fact the brand appears to be successfully capitalizing on this year. Many people attribute the new soft or snowflake culture we live in to the peanut allergy. I have thrown chocolates in the face of a loved on on Valentines Day for not being the heart shaped Reeses. Theres no warning telling you to eat Milky Ways responsibly. Another, launched in late How do you increase sales for the most sold candy in America? Reeses is no longer interested in their past persona. The sufferers are not at all to blame, but it would be a hard disputed to claim that the rise in cases of this allergy did not shift the trajectory of daily life in these United States. You can connect with Reese's on Facebook, Twitter and YouTube. Not sorry. We created a new campaign and gave the brand a voice: Not Sorry. ET, ranked No. We embraced being the best and brought the confidence that there is no candy better than Reeses to life with a little help from a new VO, Will Arnett. I thought that was cute bc yes u put one in front of me even in a non food selling establishment and i will suddenly want one. Once verified, the information you provide will be displayed on our site. Eventually, the narrator concedes to stop, only to renege a second later, stating "Not sorry!". A site without direction, cohesion, insight, frequent postings, and worst of all laughter, I mean these are jokes right? The co-branded bar is set to be in U.S. stores next ______Watch more ads like this one: https://thinkmonsters.com/speakinghuman/media/videos/adwatch/Join us on social media:Facebook: https://www.facebook.com/SpeakingHumaInstagram: https://www.instagram.com/speakinghumTwitter: https://twitter.com/Speaking_HumanThe Speaking Human Podcast: https://itunes.apple.com/us/podcast/s Not Sorry, in the age of public apologies, are words we seldom hear. Given all of the facts we can make a lot of assumptions. A landing page features videos and recipes. significant numbers of consumers, putting the brand in a strong position as the critical Halloween holiday approaches, according to tracking data from YouGov Plan & Track. The campaign, which includes a sweepstakes, also appears on social media with posts themed around current events, like football. Im sure innumerable. 1st and Long: A Review of the Movie Blonde, Elderly Mother Makes Grave Mistake When She Assumes TV-MA is Meant for Mothers, Blake Lively Torn Between Pride of Husband Owning a Wireless Network and Embarrassment of Having to Use Mint Mobile, HIV Prevention Drug PrEP Hires DaBaby as New Spokesman, Netflix Takes Hit Amidst Coronavirus Crisis. The higher number of people seeing ads and talking about the brand is contributing to the rise in purchase consideration. To be kind, the effort is commendable. No one wants a THIN Reeses peanut butter cup! Thirty-seven percent of consumers said they would be open to purchasing Reeses during their next shopping trip, compared to 33% last year. You know that commercial or product placement that's twice as loud as all the others and is blindingly bright or otherwise just obnoxious? How many emails, blog posts, angry letters, Tweets, carrier pigeons, instant messages, BBMs, have they sifted through, telling them how ashamed they should be for selling a candy that could kill a child with the smell alone. originated in marketing campaigns for this candy. Breaking any of the sub's rules may result in a post/comment removal and possibly a temporary or permanent ban, depending on the severity of the offense or in the event of repeat offenses. Much the same way that fans will be forced to double up on Thin Peanut Butter Cups, Reeses is doubling down on the controversial new product. This commercial introduces the new Pieces Big Cup - a combination of the two candies. For marketers, the results show how a well-coordinated multi-channel campaign that is entertaining and contextually relevant can drive conversation, awareness and purchase intent. No Wrong Way Just More Ways #NotSorry #ComingMarch2019 pic.twitter.com/ZGH6NKrV28, While fans across the internet balked at the attempted healthification of their junk food (like, who eats Reeses while monitoring their calories? The original incarnation of Reese's #NotSorry was a response to the campaign "Sorry, I Was Eating a Milky Way" launched by competitor Mars in 2012. this time last year, reports YouGov. 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