2022 LinkedIn demographics data: Active monthly users: LinkedIn has 89.7 million monthly active users Global Digital & Social Media Stats. Below, we have the growth in time spent on social media in minutes; the data source is from all internet users from 47 countries, aged 16 to 64, and on any device. 521 likes, 17 comments - @cocokind on Instagram: "Do these stats scare you as much as they terrify us? The current global average gender split of social media users is 54% men versus 46% women. Approximately 78% of women and 66% of men use social media (bearing in mind that only male and female options were reported). Share of tech users among Americans 65 and older grew in past decade The total number of channels earning at least $10,000 annually increased by 50%, while the number of channels earning at least $100,000 jumped by 40%. Media use in the U.S. - statistics & facts | Statista In this awesome statistical roundup, youll discover the latest social network data by the numbers and key demographics, heres a summary of what youll learn below: So without further ado, lets dive into the top 12 statistics you cannot miss surrounding one of the fastest adopted technologies in the last century. YouTube is a powerhouse for social media marketers and content creators. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Social media users in the United States 2019-2028, United States: social network penetration 2018-2027, Social network usage by brand in the U.S. 2022, Social media: global penetration rate 2023, by region, U.S. market share of leading social media websites 2023, Social media: active usage penetration in selected countries and territories 2023, Active social network penetration in selected countries and territories as of January 2023, Global social network penetration rate as of January 2023, by region, Social network users in selected countries in 2022 and 2027, Number of social network users in selected countries in 2022 and 2027 (in millions), Number of social media users in the United States from 2019 to 2028 (in millions), Social network user penetration in the United States from 2018 to 2027, Most used social media platforms by type in the U.S. 2022, Most used social media platforms by type in the U.S. in 2022, Social network usage by brand in the U.S. in 2022, Most downloaded social media apps U.S. 2022, Leading social media apps in the United States in 2022, by downloads (in millions), Leading iPhone social media apps in the U.S. 2022, by downloads, Leading iPhone social media apps in the Apple App Store in the United States in September 2022, by number of downloads, Leading mobile apps in the United States 2023, by unique visitors, Most popular mobile apps in the United States as of January 2023, by average unique monthly visitors (in millions), Leading social media websites in the United States as of March 2023, based on share of visits, U.S. adult and teen Instagram and Tiktok usage 2020-2021, Instagram and TikTok usage rate among teens and adults in the United States from January 2020 to January 2021, Favorite social networks of U.S. teens 2012-2021, Most popular social networks of teenagers in the United States from fall 2012 to fall 2021, Gen Z: selected social media platforms in the U.S. 2020-2025, Number of Generation Z users in the United States on selected social media platforms from 2020 to 2025 (in millions), Instagram, Snapchat, and TikTok: Gen Z weekly usage in the U.S. 2019-2021, Share of Gen Z users in the United States using Instagram, Snapchat, and TikTok weekly from 2019 to 2021, Average daily media use in the U.S. 2022, by medium, Average daily media use in the United States in 3rd quarter of 2022, by medium (in hours.minutes), Weekly time spent on leading online activities in the U.S. 2022, Most popular weekly online activities for internet users in the United States as of January 2022, by time spent (in hours), Most common social media activities in the U.S. 2022, Most common social media activities in the U.S. in 2022, U.S. users daily engagement with leading social media platforms 2022, Average time spent per day on select social media platforms in the United States as of April 2022 (in minutes), U.S. social media interactions per article 2022, by topic, Average number of social media interactions per published article in the United States as of May 2022, by topic, U.S. preferred social media platform to watch short-form videos 2021, Preferred social media platform for users in the United States to watch short-form video as of November 2021, U.S. young users daily media activities during the COVID-19 pandemic 2021, by age, Share of children and teens in the United States who engaged in selected media and internet activities every day during the coronavirus pandemic as of June 2021, by age group, Countries with the most Facebook users 2023, Leading countries based on Facebook audience size as of January 2023 (in millions), Facebook users in the United States 2018-2027, Number of Facebook users in the United States from 2018 to 2027 (in millions), United States: Facebook usage penetration 2018-2027, Facebook usage penetration in the United States from 2018 to 2027, Facebook: monthly active users in North America 2010-2022, Facebook monthly active users (MAU) in the United States and Canada as of 4th quarter 2022 (in millions), U.S. Facebook users 2023, by age and gender, Share of Facebook users in the United States as of March 2023, by age group and gender, Facebook usage reach in the United States 2021, by gender, Percentage of U.S. adults who use Facebook as of February 2021, by gender, Facebook usage reach in the United States 2021, by age group, Percentage of U.S. adults who use Facebook as of February 2021, by age group, Facebook usage reach in the United States 2021, by education, Percentage of U.S. adults who use Facebook as of February 2021, by educational background, Most viewed domains on Facebook news feed in the U.S. 2022, by audience, Most viewed domains on the Facebook news feed in the United States in 4th quarter 2022, by content viewers (in millions), Facebook news feed content views in the U.S. 2022, by source, Distribution of Facebook news feed content views in the United States in 4th quarter 2022, by source, U.S. adults who have a favorable impression of Facebook 2022, Share of adults in the United States who have a favorable impression of Facebook as of May 2022, Instagram users in the United States 2018-2027, Number of Instagram users in the United States from 2018 to 2027 (in millions), Distribution of Instagram users in the United States as of March 2023, by gender, Distribution of Instagram users in the United States as of March 2023, by age group, Instagram usage reach in the United States 2021, by age group, Percentage of U.S. adults who use Instagram as of February 2021, by age group, Instagram usage reach in the United States 2021, by gender, Percentage of U.S. adults who use Instagram as of February 2021, by gender, Instagram monthly active user ratio in the U.S. 2021, by frequency, Distribution of Instagram monthly active users in the United States as of January 2021, by usage frequency, Rate of Instagram user activity in the U.S. 2021, Share of active Instagram users in the United States as of January 2021, U.S. adults who have a favorable impression of Instagram 2022, Share of adults in the United States who have a favorable impression of Instagram as of May 2022, TikTok: number of users in the United States 20219-2025, Number of TikTok users in the United States from 2019 to 2025 (in millions), Annual TikTok user growth in the United States from 2019 to 2025, TikTok usage distribution in the U.S. 2022, by age, Distribution of monthly active TikTok users in the United States as of April 2022, by age group, Frequency of TikTok usage according to users in the United States as of September 2021, U.S. TikTok usage frequency 2021, by gender, Frequency of TikTok usage according to users in the United States as of September 2021, by gender, U.S. TikTok usage frequency 2021, by household income, Frequency of TikTok usage according to users in the United States as of September 2021, by household income, Rate of TikTok user activity in the U.S. 2021, Share of active TikTok users in the United States as of March 2021, U.S. adults who have a favorable opinion of TikTok 2021, Share of adults in the United States who have a favorable opinion of TikTok as of November 2021, Twitter users in the United States 2018-2027, Number of Twitter users in the United States from 2018 to 2027 (in millions), Number of LinkedIn users in the United States 2018-2027, Number of LinkedIn users in the United States from 2018 to 2027 (in millions), Pinterest users in the United States 2018-2027, Number of Pinterest users in the United States from 2018 to 2027 (in millions), Reddit users in the United States 2018-2027, Number of Reddit users in the United States from 2018 to 2027 (in millions), SnapChat users in the United States 2018-2027, Number of SnapChat users in the United States from 2018 to 2027 (in millions), Most well-known social networks in the United States 2022, Leading social networks ranked by brand awareness in the United States in 2022, Facebook brand profile in the United States 2022, Facebook brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2022, Instagram brand profile in the United States 2022, Instagram brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2022, TikTok brand profile in the United States 2022, TikTok brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2022, Twitter brand profile in the United States 2022, Twitter brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2022, LinkedIn brand profile in the United States 2022, LinkedIn brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2022, Pinterest brand profile in the United States 2022, Pinterest brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2022, Reddit brand profile in the United States 2022, Reddit brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2022, Snapchat brand profile in the United States 2022, Snapchat brand awareness, usage, popularity, loyalty, and buzz among social media users in the United States in 2022, Ad spending per internet user of social media advertising in the U.S. 2018-2027, Ad spending per internet user of the social media advertising market in the United States from 2018 to 2027 (in U.S. dollars), Revenue growth of social media advertising in the U.S. 2018-2027, Revenue growth of social media advertising in the United States from 2018 to 2027, Digital Market Outlook: social media ad spend change U.S. 2018-2026, by device, Social media advertising spending growth in the United States from 2018 to 2026, by device, Digital Market Outlook: SM ad spend per internet user U.S. 2017-2026, by device, Social media advertising average spending per internet user in the United States from 2017 to 2026, by device (in U.S. dollars), Digital Market Outlook: social media ad spend in the U.S. 2017-2026, by device, Social media advertising spending in the United States from 2017 to 2026, by device (in billion U.S. dollars), Revenue of the social media advertising industry in the U.S. 2018-2027, Revenue of the social media advertising market in the United States from 2018 to 2027 (in billion U.S. dollars), U.S. internet users who think social media is good or bad for society 2022, Share of internet users in the United States who think social media is a good or bad thing for society as of December 2022, U.S. adults supporting verification to create social media profile 2022, by age group, Share of adults in the United States who support identity verification to create a social media profile as of January 2022, by age group, U.S. adults supporting ID verification to create social media profile 2022, by gender, Share of adults in the United States who support identity verification to create a social media profile as of January 2022, by gender, U.S. adults on the metaverse replacing social media 2021, Share of adults in the United States who think that the metaverse could totally replace social media as of December 2021, U.S. Gen Z opinion of social media appearance 2021, Generation Z in the United States opinion of curated social media appearance as of September 2021. Source: Division of Vector-Borne Diseases (DVBD) Its an especially strong growth rate among young adult users; a full 71% of those 1+ billion users are under the age of 35. Please do not hesitate to contact me. As of 2021, the number of people using social media is over 4.48 billion worldwide, with the average user accessing 6.6 social media platforms on a monthly basis. Find your information in our database containing over 20,000 reports, shift in consumption towards digital media, On-demand audio streams dominate music listening in the United States, Podcasts are unsurprisingly also popular with younger consumers, social media platforms are their go-to source for finding new movies or TV shows, Gen Z, who learn about upcoming entertainment options from ads on social media. Second, only to YouTube in the numbers of visits, its also the third most visited site overall (behind Google and YouTube). c[of}.e>uSsc3Z- {9WXbc XA>\{ 9e!E8>;^~fE9 ukV8J5|Cx>l_+ms?{O0|a}{_vaM->~y=KlFg?ayY*?wU=|;z[5t'|(*zSkoCXv-Jp408)CuospvfinUcy >cn0 Facebook has 1.96 billion daily active users as of Q1 2022. Step 1. Following that, services like AOL Instant Messenger, Live Journal, and Friendster launched all paving the way for the leader, Facebook, in 2004. As of April 2021, it was thethird most downloaded appoverall. And now that i saw WhatsApp is in the 3rd position of most used social media application it makes me wonder whether they forget to count Telegram also or else. 1:11. Radio reach in the U.S. 2019, by age group, NPR's weekly audience in the U.S. 2005-2020, Top cable news networks U.S. 2023, by number of viewers, Number of magazine readers in the U.S. 2012-2021, Magazine brands audience distribution in the U.S. 2019-2020, by platform, Magazines with largest online audience in the U.S. 2021, Paid circulation of daily weekday newspapers in the U.S. 1985-2020, Average number of books read in the U.S. 2020, by format, U.S. households with internet subscription 1997-2020, Forecast of Video Games users by segment in the United States 2017-2025, Penetration rate of digital video games in the U.S. 2017-2027, Time spent with a game console in the U.S. 2020, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Social media usage in Canada - Statistics & Facts | Statista The micro-blogging and messaging site boasts192 million active daily users, who trend70% male. Instagram Is the Current Fastest Growing Social Media Platform. A 2018 study by Hopelab and Well Being Trust found that 93% of youth age 14-22 use social media, most daily [ 3 ]. The site is especially popular with young users under the age of 35. Social Media Use in 2021 majority of Americans say they use YouTube and Facebook, while use of Instagram, Snapchat and TikTok is especially common among adults under 30. Its actually YouTube, with 81% of the world using the site to some extent. TikTok had 1.2 billion monthly active users in Q4 2021 and is expected to reach 1.8 billion by the end of 2022. Over87% of all U.S. marketerssay they incorporate the site into their marketing efforts. The average Facebook user will engage with12 ads on the siteeach month. Find your information in our database containing over 20,000 reports, third-largest social media audience worldwide, found its largest audience with women aged 25 to 34 years, followed friends, family, and people they knew, 67 percent of social media users in the U.S. claimed to use social networks, TikTok was the most downloaded app in 2021, Snapchat, Instagram, and TikTok will remain close competitors, 59 percent of Americans said that they believed the accusations, 39 percent of U.S. survey respondents said that social media was bad for society, too much pressure to be perfect on social media, 94 percent of Americans saying they know of each of these platforms, users in the U.S. said that they used Facebook, TikToks buzz score rating lies at 38 percent. 71% of young adults aged 18 to 29 use Instagram, 65% use Snapchat, and about 50% use TikTok. When Pew Research Center began tracking social media adoption in 2005, just 5% of American adults used at least one of these platforms. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Time spent with media worldwide 2011-2021, Time spent with digital vs. traditional media in the U.S. 2011-2023, Daily media consumption in the U.S. 2021, by format, U.S. Facebook users 2023, by age and gender, U.S. video gaming audiences 2022, by age group, Time spent with media in the U.S. 2011-2022, Time spent per day with major media in the United States from 2011 to 2022 (in minutes), Average time spent with major media per day in the United States as of April 2021, by format (in minutes), Time spent per day with digital versus traditional media in the United States from 2011 to 2023 (in minutes), Digital media users in the United States 2017-2027, by segment, Number of digital media users in the United States from 2017 to 2027, by segment (in millions), Money spent on media per month in the U.S. 2022, per user type, Monthly budget allocated to media and technology in the United States as of November 2022, by user type (in U.S. dollars), Number of TV households in the U.S. 2000-2023, Number of TV households in the United States from season 2000-2001 to season 2022-2023 (in millions), TV households in the largest local TV markets in the U.S. 2020-2021, Number of TV households in the largest local TV markets in the United States in the broadcast season 2020-2021, Share of cord-cutters/nevers in the U.S. 2014-2022, Share of TV households without a traditional TV subscription in the United States from 2014 to 2022, U.S. TV consumption: daily viewing time 2009-2021, by age group, Average daily time spent watching TV per capita in the United States from 2009 to 2021, by age group (in hours), U.S. TV consumption: average viewing time 2009-2021, by ethnicity, Average daily time spent watching TV per capita in the United States from 2009 to 2021, by ethnicity (in hours), U.S. TV consumption: average viewing time 2009-2021, by gender, Average daily time spent watching TV per capita in the United States from 2009 to 2021, by gender (in hours), Digital Market Outlook: users of video-on-demand in the U.S. 2017-2027, by type, Number of video-on-demand users in the United States from 2017 to 2027, by type (in millions), Daily time spent with video by U.S. adults 2019-2026, by device, Average daily time spent with video content among adults in the United States from 2019 to 2026, by device (in minutes), Consumer spending on SVOD in the U.S. 2018-2022, Consumer spending on subscription video-on-demand (SVOD) in the United States from 2nd quarter 2018 to 3rd quarter 2022 (in billion U.S. dollars), Reasons for not paying for video streaming subscriptions in the U.S. 2022, Major reasons why adults do not pay for video streaming subscriptions in the United States as of August 2022, Expected change in video streaming use in the future in the U.S. 2022, Expected change in video streaming usage over the next 12 months in the United States as of March 2022, Penetration rates of selected subscription video-on-demand services in the U.S. 2022, Share of households subscribing to selected video streaming platforms in the United States as of September 2022, Leading online news brands in the U.S. 2022, Share of consumers who have used selected global online news brands to access news in the last week in the United States as of February 2022, Magazines with largest monthly audience in the U.S. 2022, Leading magazines in the United States in 4th quarter 2022, by total average monthly audience (in millions), Daily newspaper consumption by brand in the U.S. 2022, Daily newspaper consumption by brand in the U.S. in 2022, Magazine / weekly newspaper consumption by brand in the U.S. 2022, Magazine / weekly newspaper consumption by brand in the U.S. in 2022, Most purchased daily newspapers by type in the U.S. 2022, Most purchased daily newspapers by type in the U.S. in 2022, Magazine / weekly newspaper purchases by type in the U.S. 2022, Magazine / weekly newspaper purchases by type in the U.S. in 2022, Average daily time spent reading per capita in the United States from 2014 to 2021 (in hours), Recreational books: consumer expenditure in the U.S. 1999-2021, Consumer expenditure on recreational books in the United States from1999 to 2021 (in billion U.S. dollars), Book consumption in the U.S. 2011-2021, by format, Share of adults who have read a book in any format in the last 12 months in the United States from 2011 to 2021, by format, Book readers in the U.S. 2019-2021, by age group, Share of adults who have read a book in any format in the last 12 months in the United States in 2019 and 2021, by age group, Number of books read yearly by U.S. consumers 2021, by gender, Number of books read each year by consumers in the past year in the United States as of December 2021, by gender, Audiobook listeners in the U.S. 2021, by age group, Share of adults who have listened to an audiobook in the last 12 months in the United States as of February 2021, by age group, Radio reach in the U.S. in 2021, by age and gender, Weekly radio reach in the United States as of June 2021, by age and gender, Radio reach in the U.S. in 2021, by time of day and gender, Weekly radio reach in the United States in March 2021, by time of day and gender, Share of weekly online radio listeners in the U.S. 2000-2021, Share of weekly online radio listeners in the United States from 2000 to 2021, Share of monthly online radio listeners in the U.S. 2007-2021, Share of monthly online radio listeners in the United States from 2007 to 2021, Online radio reach in the U.S. 2021, by age group, Monthly online radio reach in the United States in 2021, by age group, Music consumption in the U.S. in 2021, by genre & format, Distribution of music consumption in the United States in 2021, by genre and format, Weekly time spent listening to audio from selected sources in the U.S. 2021, Distribution of weekly time spent listening to audio content via selected sources in the United States in 2010, 2019 and 2021, Popular online music brands in the U.S. 2022, Online music services used most frequently in the United States as of January 2022, Music streaming penetration in the U.S. 2022, by generation, Share of adults who said they streamed music at least once in the past month in the United States in 2022, by generation, Streamed music consumption in the U.S. 2021, by genre, Distribution of streamed music consumption in the United States in 2021, by genre, Share of people who listen to podcasts monthly in the U.S. 2017-2022, by age group, Share of people who listen to podcasts on a monthly basis in the United States from 2017 to 2022, by age group, Reasons for not listening to podcasts in the U.S. and Europe 2021, Reasons why people do not consume podcasts in the Unites States and Europe in 2021, Podcast providers in the United States 2022, Preferred podcast providers among adults in the United States as of October 2022, Internet users in the United States 2019-2028, Number of internet users in the United States from 2019 to 2028 (in millions), Social media users in the United States 2019-2028, Number of social media users in the United States from 2019 to 2028 (in millions), U.S. internet usage penetration 2021, by age group, Share of adults in the United States who use the internet in 2021, by age group, Weekly time spent on leading online activities in the U.S. 2022, Most popular weekly online activities for internet users in the United States as of January 2022, by time spent (in hours), Share of Facebook users in the United States as of March 2023, by age group and gender, Distribution of Instagram users in the United States as of March 2023, by age group, Twitter: usage reach in the United States 2021, by age group, Percentage of U.S. adults who use Twitter as of February 2021, by age group, TikTok audiences in the U.S. 2021, by age and gender, Distribution of TikTok audiences in the United States in 2021, by age and gender, Number of users of video games in the U.S. 2017-2027, Number of users of video games in the United States from 2017 to 2027 (in millions), U.S. video gaming audiences 2006-2022, by gender, Distribution of video gamers in the United States from 2006 to 2022, by gender, Distribution of video gamers in the United States in 2022, by age group, Distribution of video gamers U.S. 2022, by engagement, Distribution of video gamers in the United States in 2022, by engagement level, Consumer spending on video game content in the U.S. 2010-2022, Consumer spending on video game content in the United States from 2010 to 2022 (in billion U.S. dollars), Weekly gaming hours of adults in the U.S. 2022, Weekly time spent playing video games according to adults in the United States as of January 2022 (in hours), Preferred video game devices in the U.S. 2022, Leading video game devices according to gamers in the United States in 2022.
