Indias young people mostly live in rural areas in large families. This is an example of which global product strategy? Exporting refers to a situation where a company maintains ownership of its plants, operational facilities, and offices in a foreign country in which it sells its products. Like many consumers, Glen engages in considerable alternative evaluation when buying habitual products like his Coke. Nearly all small businesses have consensus buying centers. The traditional marketing strategy of selling umbrellas when it is raining is an example of how __________ factors influence consumers decisions. This attention-getting device is designed to improve the site's, reductions or eliminations of trade barriers by governments, ecreasing concerns of distance and time with regard to moving products across countries, the standardization of laws across borders, assess her satisfaction with the car she purchased. The student body president is the __________ in the buying center. promote products more frequently in traditional media. In order to maximize potential, segments and target markets can and should be defined by more than just geography. Franchising is the riskiest way to enter a foreign market. The team's coach has invited all team members to make recommendations, after which he will select the successful vendor. Which global entry strategy has the highest degree of risk? Course Hero is not sponsored or endorsed by any college or university. In addition to wasting time by not understanding BigDeals culture, Leanne may have also hurt her chances because she. The United States wants to limit the amount of a product that can be imported into the country for a period of time by setting a maximum import quantity. efore going on his first business trip to China, Brad asked his Chinese American friend to advise him on customs and values common among the Chinese businesspeople he will likely encounter. Marketing Chapter 6 Sample/practice exam 23 February 2018 - Studocu Unlike manufacturers, __________ buy products from other businesses but do not significantly alter the form of the products they buy. carefully demonstrate the software to his customer's staff. Which of the following is currently a negative factor for foreign investment in India? Ms. Reynolds serves as a __________ in the buying center. Marketing 3310 - Ch. 6 Flashcards | Quizlet entails actual rather than potential customers. most consumers in developing countries live in densely populated cities. Satisfied customers, whom marketers hope to create, become loyal, purchase again, and spread positive word of mouth, so they are quite important. 71. When assessing a client with partial-thickness burns over 60% of the body, which finding should the nurse report immediately? See Page 1. Post purchase cognitive dissonance 3.) and Postpurchase Processes - JSTOR B) image Less-developed countries like Switzerland and Britain are experiencing rapid population growth. India is one of the fastest growing markets and has one of the youngest populations in the world. An architect working for a large firm requests specific computer software to produce designs, drawings, and other technical information for his clients. Although she has looked at several brands, she refuses to buy a computer that weighs more than five pounds. Most B2B buying situations can be categorized as new buys, modified rebuys, and. Marketers know this is an especially critical time as consumers deal with: Reginald greets and chats with his regular customers every morning when they come in for coffee. What role(s) do the sales reps play in the buying center? 62. Consumers involved in habitual decision making engage in little conscious decision making. For each unit sold, the price sellers receive after the tax (net of tax) is 71. Marketers are particularly interested in postpurchase behavior Which of these trade agreements represents the highest level of integration among participating nations? This is an especially, critical time for marketers, as their customers are dealing with, 64. The guidelines include recommendations for hard disk capacity, memory size, battery life, and several other attributes. Rachael is visiting colleges before applying to schools. Yes; straight rebuys require a lot of the sales reps assistance. Which of the following statements best describes global expansion through a strategic alliance? Bids for supplying the required components or parts. A. social B. financial C. performance D. psychological E. physiological, Zappos online shoe and clothing store has a unique way of dealing with abandoned shopping carts. provide a satisfaction guarantee or return policy.D. It is usually described in traits such as self-confidence, dominance, sociability, autonomy, defensiveness, adaptability, and aggressiveness. Which of the following is not one of those changes? Week 2.1 Flashcards | Chegg.com TheWall Street Journal is providing consumers with, Before flying, Jaden researches the types of planes the airline uses, scans the plane for defects as it taxis up to the terminal, and follows the pilot and crew as they come through the airport. in the legal section of a local newspaper. psychologically soothing, purchased impulsively, and part of a consumers evoked set. Researchers suspect that in doing so, we are trying to reduce __________ risk in the consumer decision process. Marketers particularly interested in postpurchase behavior because it: A. involves both compensatory, 71. In a(n) _____ buying center, one person is authorized to make a decision, but input from others is gathered before doing so. A strategic alliance is a relationship in which two firms collaborate on a business opportunity, but do not invest in each other. change the way process by which consumers make decisions.E. This is an example of which of the following types of buying situation? Customers are more likely to talk about service that exceeded their expectation than about service that did not meet their expectation. The most widely used metric used to gauge the size and market potential of an economy is _____ , which is defined as the market value of the goods and services produced by a country in a year. The RFP process is used by buyers to allow customer input into value creation. He also bought a trailer for his lawn maintenance business. are unaware of key determinant attributes. increase financial risk.E. Marketers know this is an especially critical time as consumers deal with:A.criteria re-evaluationB. E. involves both actual and potential customers. Entering into a global franchise agreement exposes a company to higher risk than if the company had entered into direct investment in the country. psychological. He will gather information about the transportation and communications capabilities in each country. Caroline had to adjust to __________ differences. Post purchase - -the final step of the consumer decision process is postpurchase behavior.-Marketers are particularly interested in postpurchase behavior because it entails actual rather than potential customers. B. offers insights into ritual consumption. consulting close friends and families before expanding the search to a wider, external group. With respect to buying centers, the pharmaceutical company plays the role of _____ in this situation. promotional efforts.D. John is involved in the buying center of a large organization. This site is using cookies under cookie policy . The larger the numbered circle, the larger the market size. The fact that a family would spend a lot more time researching the market before making a home purchase than it would in the decision to purchase an inexpensive dollhouse for the youngest member of household can best be explained which of the following concepts? C) paperclip Andr was addressing his __________ risk. Tariffs, quotas, and currency exchange policies affect global. Sharon was considering. MKT 304 Extra Credit Questions - Studocu Variations in the product design and the promotional campaign country by country. All Rights Reserved. Marketers frequently design customer relationship management programs to, 67. When she calls on the business faculty at General University, her first stop is to chat with Frank, the business department secretary. C. avoids social, situational conflicts. entrees, and desserts not listed on their standard menu. consumer vulnerability. These make up her __________ set. Which of the following accurately represents the countries that make up what is known as the BRIC countries? True B. They are in the __________ stage of the business-to-business buying process. 72. Recognizing this corporate culture, someone attempting to sell to Fordham Hardware should. A __________ limits the quantity of imported merchandise, thus minimizing competition faced by domestic products. The Post-purchase behavior refers to the actions and reactions of a customer after they have purchased a product or service. A purchase decision which typically involves (at most) a moderate amount of effort and time is called, Kerry was in her grocery store and saw a display for a new organic yogurt. The University will purchase new computers during the summer to update its computer labs. Business-to-business marketing refers to buying and selling goods or services to be used by final consumers. encourage the bidders to offer their best deals. Russia lags behind most European countries in use of the Internet. 78. Global segmentation, targeting, and positioning (STP) is more complicated than local STP because. In group B_1 B1, 80% study more than 25 hours per week, and in group B_2 B2, 40% study more than 25 hours per week. When Karen realized her dog had fleas, Karen had, Stuart wanted to impress Janet with the perfect engagement ring. Where Caroline grew up, everyone knew everyone else, no one locked the doors on their house, and a persons word could be trusted. Marketers that set unrealistically high consumer expectations of a product through advertising or other types of promotion, may generate higher initial sales, but it will eventually lead to _____ if the product fails to achieve these expectations. prefer to avoid doing extended problem solving. with low individualism symbolism when confronted with a time oriented culture. Marketers are particularly interested in postpurchase behavior because it. postpurchase harmony.D. reduce the number of products and services open to purchase on internet portal sites.C. To avoid this potential problem, Ralph will evaluate all of marketing actions EXCEPT his:A.advertising.B. You can get your paper edited to read like this. The growth rate of the world population will remain relatively constant in the future. more likely to appeal to consumers' __________ needs. Darrell knows satisfied customers will create word of mouth referrals for him. When she was looking for a new car, Francesca was considering both American and foreign made vehicles, but her father and boyfriend both encouraged her to buy American-made brands. Mary will not consider purchasing an "American" car brand based on negative comments made by her parents; therefore, she has developed a negative attitude toward "American" brand cars. Brad is trying to avoid __________ business blunders. The vast majority of products and services are likely to satisfy, According to the consumer decision process, after consumers recognize the need for a product, they then engage in. tell customers that he has the best quality cabinets available anywhere in the country. internalize impulse attitudes.E. B. offers insights into ritual consumption. Many specialty portals have been created to serve specialized needs. Daniel sells specialty software designed to allow small insurance companies to manage customer data and claims. Jordana is trying to reduce her customers __________ risk. the gross purchasing power of domestic goods and services plus international income. Frank also helps Kim to make appointments to see professors to discuss textbook choices. If she decides to purchase a sports car such as the Mustang, she will be primarily fulfilling __________ needs. Global population growth is equally dispersed among nations. Postpurchase cognitive dissonance is especially likely for products that are, 66. are theoretical and have little relation to what happens in the real world. Which of the following is NOT a major economic factor that the firm would consider? This E-mail is already registered as a Premium Member with us. Marketers are particularly interested in postpurchase behavior because it: A. involves both compensatory and noncompensatory consumers. involves actual rather than potential customers. reduce the cost of postpurchase advertising. During the early stages of globalization, in the 1950s and 1960s, _______________ were uniquely positioned because they had the skills necessary to develop, promote, and market brand name consumer products. an indicator of the quality of life in a country. D. $32, Searching for valuable business information in a database, data warehouse, or data mart is referred to as _____.Data miningTPSintegrating the planning, .To attach an image to your message, press the ______ icon. information search decision rule - 91307 darrell9173 darrell9173 03/11/2018 Jorge is running against a sharp, experienced politician, someone who is known for their debating skills and cunning wit. All of these statements are true about web portals. The Marketers are particularly interested in post-purchase behavior because it entails actual rather than potential customers. Edward alerted Harry, and Harry preordered many Honda hybrids before they became available. call for different marketing and selling strategies. Organizational culture may vary by geography. Marketers particularly want their brands and products to be in consumers __________ sets. Maslow's Hierarchy of Needs includes physiological needs at the lowest level and self-, actualization at the top. What is the overinvolvement ratio for high study levels in . India has no shopping malls or other large commercial centers. She had not planned to buy it, but decided on the spot to buy one and try it. The local skydiving team is buying new parachutes. C) avoids situational conflicts. Which of the following is NOT one of Hofstedes cultural dimensions? whether targeting consumers or resellers, marketers need to focus on. The greater the difference between a consumers unsatisfied need and the desired state, the greater the need recognition will be. 10+ million students use Quizplus to study and prepare for their homework, quizzes and exams through 20m+ questions in 300k quizzes. Many teenagers, both male and female, have clothes they purchased in the past that they "would not be caught dead in" today. Because they do so much driving while visiting doctors offices and hospitals, pharmaceutical sales representatives are often given company cars to drive.
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